Have you noticed a lot of bad courier reviews?<\/em><\/p>\n\n\n\n Lately, bad courier reviews seem to be the norm whenever you are looking to ship products. <\/p>\n\n\n\n Australia Post and many of the biggest name couriers in Australia seem to have reviews hovering around 1 or 2 stars. As it happens, reviews are not the be-all and end-all of any company\u2019s performance, and bad courier reviews do have an explanation behind them.<\/p>\n\n\n\n What\u2019s going on with all these bad courier reviews?<\/strong><\/p>\n\n\n\n A little research soon shows that most of the problems leading to bad reviews for couriers lately are late deliveries. Consumers order something online and expect to receive it within a specific window. If their purchases are for gifts or time-sensitive events, a late arrival can ruin plans and be very frustrating. Some people can\u2019t help but lash out publicly\u2026 and those review platforms are all-too tempting. <\/p>\n\n\n\n So why all the late arrivals? If you haven\u2019t already guessed it, the answer is COVID-19. With so many Australians in lockdown through 2020 and 2021, online shopping rose to record levels. A backlog was inevitable. <\/p>\n\n\n\n Add to this the lengthy border delays and the fact that Australia Post and other couriers had many staff out of action due to COVID. It is no surprise that things got out of hand.<\/p>\n\n\n\n With such high volume of packages and lower staff numbers, any minor hiccup can make matters even worse. People stuck at home in isolation, a traffic accident, inclement weather conditions (consider the recent floods making it even harder to get goods to the West Coast), and simple mistakes can add to an even more considerable backlog and more late arrivals.<\/p>\n\n\n\n The resulting bad reviews don\u2019t reflect the lengths people are actually going to. It must be very frustrating to operate a courier company with a hard-working team in the current environment. <\/p>\n\n\n\n What to make of the bad courier reviews<\/strong><\/p>\n\n\n\n When choosing a courier service to handle your products, it\u2019s not the right time to take reviews as the gold standard. <\/p>\n\n\n\n While it\u2019s understandable that people have left bad reviews, the fact that most were for late deliveries when prompt delivery was nearly impossible means you\u2019re not getting an accurate picture.<\/p>\n\n\n\n If possible, check reviews to see the reason for the low rating. If it is anything other than late deliveries, it might be worth noting. Otherwise, it\u2019s best to look for the courier that suits your needs, no matter the current state of their reviews.<\/p>\n\n\n\n In time, the bad reviews of 2020 and 2021 will fade away, and customer reviews will be a more accurate assessment of courier quality. For now, it is best to use other metrics.<\/p>\n\n\n\n