{"id":23,"date":"2020-04-06T13:33:55","date_gmt":"2020-04-06T03:33:55","guid":{"rendered":"https:\/\/shippingsmarter.com.au\/?p=23"},"modified":"2020-05-11T14:40:22","modified_gmt":"2020-05-11T04:40:22","slug":"the-true-cost-of-cheap-shipping-5-part-special-report","status":"publish","type":"post","link":"https:\/\/shippingsmarter.com.au\/the-true-cost-of-cheap-shipping-5-part-special-report\/","title":{"rendered":"The True Cost of Cheap Shipping &#8211; 5 Part Special Report"},"content":{"rendered":"\n<p><strong>Part 1<\/strong><br><\/p>\n\n\n\n<p>Smart Send has helped thousands of SMEs with their shipping. A common theme is the prevalence of a \u2018cheap shipping mindset or mentality\u2019, including:<\/p>\n\n\n\n<ul><li> Always choosing the cheapest possible delivery service<\/li><li>Cherry-picking between different services (no allegiance or loyalty)<\/li><li>Scrimping on packaging<\/li><li>Not utilising technology to save time\/money. I understand why SMEs\/startups do this; I was also a small business owner once. Keeping costs low is important, however not looking at <strong>the big picture<\/strong> can cost you much more in the long run, eg:<\/li><\/ul>\n\n\n\n<ul><li> Delivery issues<\/li><li> Time wastage = $$$<\/li><li> Loss of sales\/returns<\/li><li> Bad customer reviews<\/li><\/ul>\n\n\n\n<p class=\"has-small-font-size\">The numbers:<\/p>\n\n\n\n<ul><li>66% of shoppers bought goods from one retailer in preference to another because the delivery services on offer were more appealing<\/li><li>51% said they had failed to complete an online order because of poor delivery choices<\/li><li>96% of shoppers said a positive delivery experience would encourage them to shop with a retailer again. Maximising online profitability depends on retailers exploiting every opportunity to achieve a first-time successful delivery. We encourage you to read the \u2018True Cost of Cheap Shipping\u2019 report for more info.<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">#eCommerce #onlinedelivery #cheapcourier<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Part 1 Smart Send has helped thousands of SMEs with their shipping. A common theme is the prevalence of a \u2018cheap shipping mindset or mentality\u2019, including: Always choosing the cheapest possible delivery service Cherry-picking between different services (no allegiance or loyalty) Scrimping on packaging Not utilising technology to save time\/money. I understand why SMEs\/startups do<\/p>\n","protected":false},"author":4,"featured_media":240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[7,5,6],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The True Cost of Cheap Shipping - 5 Part Special Report - Shipping Smarter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingsmarter.com.au\/the-true-cost-of-cheap-shipping-5-part-special-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The True Cost of Cheap Shipping - 5 Part Special Report - Shipping Smarter\" \/>\n<meta property=\"og:description\" content=\"Part 1 Smart Send has helped thousands of SMEs with their shipping. A common theme is the prevalence of a \u2018cheap shipping mindset or mentality\u2019, including: Always choosing the cheapest possible delivery service Cherry-picking between different services (no allegiance or loyalty) Scrimping on packaging Not utilising technology to save time\/money. I understand why SMEs\/startups do\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingsmarter.com.au\/the-true-cost-of-cheap-shipping-5-part-special-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Shipping Smarter\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-06T03:33:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-11T04:40:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingsmarter.com.au\/wp-content\/uploads\/2020\/04\/boxes-falling-over-683x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Visic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Visic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingsmarter.com.au\/the-true-cost-of-cheap-shipping-5-part-special-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingsmarter.com.au\/the-true-cost-of-cheap-shipping-5-part-special-report\/\"},\"author\":{\"name\":\"Steve Visic\",\"@id\":\"https:\/\/shippingsmarter.com.au\/#\/schema\/person\/2d3edfa209d87f91dddc57ba188681c3\"},\"headline\":\"The True Cost of Cheap Shipping &#8211; 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