The True Cost of Cheap Shipping – 5 Part Special Report

Part 1

Smart Send has helped thousands of SMEs with their shipping. A common theme is the prevalence of a ‘cheap shipping mindset or mentality’, including:

• Always choosing the cheapest possible delivery service
• Cherry-picking between different services (no allegiance or loyalty)
• Scrimping on packaging
• Not utilising technology to save time/money. I understand why SMEs/startups do this; I was also a small business owner once. Keeping costs low is important, however not looking at the big picture can cost you much more in the long run, eg:

• Delivery issues
• Time wastage = $$$
• Loss of sales/returns
• Bad customer reviews

The numbers:

• 66% of shoppers bought goods from one retailer in preference to another because the delivery services on offer were more appealing
• 51% said they had failed to complete an online order because of poor delivery choices
• 96% of shoppers said a positive delivery experience would encourage them to shop with a retailer again. Maximising online profitability depends on retailers exploiting every opportunity to achieve a first-time successful delivery. We encourage you to read the ‘True Cost of Cheap Shipping’ report for more info.

#eCommerce #onlinedelivery #cheapcourier