The True Cost of Cheap Shipping – 5 Part Special Report

06 April 2020

Part 1

Smart Send has helped thousands of SMEs with their shipping. A common theme is the prevalence of a ‘cheap shipping mindset or mentality’, including:

  • Always choosing the cheapest possible delivery service
  • Cherry-picking between different services (no allegiance or loyalty)
  • Scrimping on packaging
  • Not utilising technology to save time/money. I understand why SMEs/startups do this; I was also a small business owner once. Keeping costs low is important, however not looking at the big picture can cost you much more in the long run, eg:
  • Delivery issues
  • Time wastage = $$$
  • Loss of sales/returns
  • Bad customer reviews

The numbers:

  • 66% of shoppers bought goods from one retailer in preference to another because the delivery services on offer were more appealing
  • 51% said they had failed to complete an online order because of poor delivery choices
  • 96% of shoppers said a positive delivery experience would encourage them to shop with a retailer again. Maximising online profitability depends on retailers exploiting every opportunity to achieve a first-time successful delivery. We encourage you to read the ‘True Cost of Cheap Shipping’ report for more info.
#eCommerce #onlinedelivery #cheapcourier

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