Does your transport company align to your brand?

02 April 2020
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Delivery can ‘make or break’ brand reputation and getting it right is essential to the profitability of an online business.

Imagine you’re in the business of selling high-end audio equipment online. You want your buyers to feel they are getting their money’s worth and feel valued from the time they purchase their prize hi-fi system to the time it arrives in their home.

It’s important they are satisfied with the entire process from purchase to delivery, so they leave you a great online review and better still, place another order because they have the confidence you deliver what you say you will.

Would you risk sending your valued products with the cheapest possible transport supplier? 

56% of people say that negative online comments influence their decision on whether to shop with a retailer, so would you risk sending your valued products with the cheapest possible transport supplier? This could risk slow delivery, damage, poor customer service or overseas customer service which doesn’t represent your brand.

It makes more sense to select a transport partner that reflects your same values, giving your customers a sense of ease that their high-end audio equipment is in good hands, and that it will arrive on time and intact – and so does your reputation.

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