The True Cost of Cheap Shipping Special Report: Part IV The delivery experience itself is pivotal to forging the long-term satisfaction that differentiates a retail brand and keeps customers coming back for more. Today’s digitally empowered consumers will not hesitate to broadcast their disappointment at what they perceive to be a poor delivery experience. Indeed,
The True Cost of Cheap Shipping Special Report: Part III As we’ve seen in this report, delivery can prove a costly business when fulfillment goes wrong, with retailers accruing considerable additional customer service and operational costs putting things right. We recommend SMEs change their mindset and engage a trusted shipping partner: That will provide prompt
The True Cost of Cheap Shipping Special Report: Part II In part 1 we looked at the preferences of shoppers based on delivery appeal, options and experience. Matt is a small business that frequently couriers board racks for surfboards/paddleboards. He was using a cheap delivery service to save on shipping costs but found he wasn’t
Part 1 Smart Send has helped thousands of SMEs with their shipping. A common theme is the prevalence of a ‘cheap shipping mindset or mentality’, including: Always choosing the cheapest possible delivery service Cherry-picking between different services (no allegiance or loyalty) Scrimping on packaging Not utilising technology to save time/money. I understand why SMEs/startups do
Delivery can ‘make or break’ brand reputation and getting it right is essential to the profitability of an online business. Imagine you’re in the business of selling high-end audio equipment online. You want your buyers to feel they are getting their money’s worth and feel valued from the time they purchase their prize hi-fi system
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